How do you tell your story… How do you know what to keep, and what to throw away?
Editing is all about choices. It’s about putting together a puzzle to create a cohesive message. The trick comes when you find that the puzzle can be put together in a number of different ways, and that everyone connected to the project has a subjective opinion. A good editor is also a good diplomat. He, or she holds onto the core message, but massages the puzzle to fit the needs of the client. Sometimes you get lucky, and you get an editor that possesses the technical skills behind the process. Rock Maple has all of these skill sets.
